As the new year fast approaches, staying ahead in the international education industry demands that businesses keep a close eye on emerging trends. In 2024, we'll be witnessing revolutionary shifts in digital marketing strategies, reshaping how educational institutions connect with their global audience. Let’s look at how to prepare for these pivotal developments. 

Email marketing: Personalisation at its peak

There’s been a heavy emphasis on personalisation in email marketing recently, with this trend showing no sign of stopping in 2024. By leveraging advanced data analytics, educational institutions are now able to create hyper-targeted campaigns. This means emails are no longer just informative; they're narratives tailored to resonate with prospective students' aspirations and interests, leading to higher engagement rates and conversions.

SEO: Voice search and AI integration

Search engine optimisation (SEO) has always been a cornerstone of digital marketing. In the new year, AI-driven SEO strategies will dominate, with content being optimised for voice searches and AI assistants. As international students increasingly use voice commands for online searches, schools and universities must also adapt their strategies to cater for this emerging digital trend. 

Web design: User experience takes centre stage

Another key trend that will continue to develop in 2024 is the importance of user experience (UX). Websites will boast even more intuitive navigation, accessibility features, and responsive designs, ensuring a seamless experience across devices. This approach will not only captivate international audiences but also significantly improve overall engagement and retention rates for businesses.

Adapting to these trends is vital for educational institutions aiming to maintain a competitive edge in 2024. At Schools & Agents, we specialise in crafting bespoke digital marketing strategies that resonate with these evolving trends. Contact us today to ensure your business stays ahead of the curve in the new year and beyond!

Written by Stephanie Clark